I help clients connect with people and tell their stories, whether it’s through concise copy, a web experience, a snappy video, or a user flow. My superpowers include:

• Writing concise, impactful stories, headlines, and strings and that resonate with customers and users
• Researching and creating customer personas and journeys
• Keeping copy tight, concise, and helpful
• Presenting ideas with verve and taking feedback gracefully
• Project management and multimedia production
• Mentoring and coaching creative colleagues

UX Writing and Copywriting

Meta  – UX Writer

• Worked collaboratively with product designers and engineers on complex user flows, logic, and functionality for Facebook ecommerce and influencer sites.
• Wrote UX strings including dialog boxes, confirmations, landing pages, notifications, null states, and informational e-mails for the Facebook Marketplace and Branded Content teams.
• Used Figma to write strings and design experiences with product designers.
• Helped plan and execute audits on product name updates and help center content.

Microsoft Advertising – Multimedia Storyteller

• Wrote and produced content and copy to inform and inspire employees across the globe, including newsletters, video interviews, landing pages, emails, and social posts.
• Created content strategies for informational campaigns around wellness and internal events.
• Built SharePoint landing pages to promote internal initiatives such as the mentoring and coaching programs.
• Partnered across the team with colleagues from sales, marketing, engineering, and HR on internal initiatives.

Kaiser Permanente – Senior Copywriter

• Collaborated with project managers, designers, and creative directors on creative strategy and marketing campaigns across advertising, digital media, email, video, social, and print channels.
• Worked with creative directors and graphic designers to stay true to the creative brief.
• Customized messaging and marketing channels for a variety of audiences.

Microsoft 365 Brand Studio – Senior Copywriter

• Collaborated with designers, marketing managers, and creative directors on Microsoft 365 branding and marketing for campaigns across web, email, UI, social, and mobile channels.
• Ran brainstorming sessions on new marketing concepts with designers and marketing managers.
• Worked with creative directors and graphic designers to stay true to the creative brief.
• Used metrics, user studies, and A/B testing to inform messaging.
• Helped develop messaging framework and a voice playbook for OneDrive.

Script Writing and Video Production Projects

Get to know Microsoft Planner, an online commercial video

• Collaborated with a producer and wrote the script for this informational video.

 How to Date Couples, a short film

• Wrote, produced, and directed this spoof on 50s educational films, which has been screened at five film festivals.

Morethana Farm, a teaching farm affiliated with Antioch University

• Wrote, directed, conducted interviews for, and edited this short film about the farm and greenhouse project for Rotary Club 4, a major donor.

Mindful Financial, a bookkeeping firm for nonprofits

• Wrote, directed, and edited this online customer testimonial.

Technical Skills

• Microsoft Office
• Google Suite
• Figma
• Adobe Premier
• WordPress
• Writing for SEM/SEO
• HTML

Education

• UX Writing Fundamentals, School of Visual Concepts
• Content Strategy: Crafting the User Experience, University of Washington
• Master of Strategic Communications, Antioch University, Seattle
• Certificates in Screenwriting and Editing, University of Washington
• Bachelor of Science in Environmental Studies, University of Washington